This is because when space is limited, for instance on smartphones, the brightened icon can be used as an abbreviated logo, which can be seen more easily. Already, the new identity works much better on IHOP’s various touchpoints, including mugs, menus, and signage.Īccording to the company, the new logo allows for a more flexible design that works better across a variety of devices, even on the tiniest screens.
![microsoft office communicator logo microsoft office communicator logo](https://logos-world.net/wp-content/uploads/2021/04/Microsoft-Teams-Logo.png)
The logo certainly looks cleaner and will prove to be far more flexible than its predecessor. “We’d like to reach the point where we’re as recognized as the Nike swoosh or the Golden Arches,” Russell Weiner, Domino’s Pizza chief marketing officer, said in a press release.įreed of the blue box prison and heavy drop shadows, the new logo feels lighter, more modern, and younger-a nod to the fact that IHOP wants to cater to a younger crowd. The new logo, designed by an outsourced agency, jumps on the bandwagon of a recent aesthetic trend-dropping some, if not all, of a company’s name. We conducted research and learned that ‘ver-boh’ is easier to remember and easier to say in other languages, so we decided to make it official by changing our brand name from an abbreviation to a word: VRBO is now Vrbo.” In an official release, Vrbo said, “Throughout the years, we’ve noticed that many of our loyal fans pronounce our name ‘ver-boh’ instead of V-R-B-O. Not only did the look of the company’s logo change, but so did the sound. We worked with design agency on the project, led by partner Michael Bierut, and considered using emojis, dots and different versions of the hashtag (or “octothorp”) when creating the new logo”įrom a simple one-color font, to a more lively and colorful one, Vrbo’s latest logo certainly inspires a fun-filled vacation more than the previous one did. “The new version uses fewer colors but isn’t a million miles from the original.
![microsoft office communicator logo microsoft office communicator logo](https://techgenix.com/content/mse/img/upl/image0011277319458516.png)
It pained us … simply awful,” said by the Slack Team. “If placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18-degree rotation), or with the colors tweaked wrong, it looked terrible. While the company said it liked elements of its original logo, its 11 colors made it very easy to get wrong, the company said in a blog post. While each icon has a unique and identifiable symbol, there are connections within each app’s symbol and the collective suite.” Strong colors have always been at the core of the Office brand, and the new icons are a chance to evolve our palette.Ĭolor differentiates apps and creates personality, and for the new icons, we chose hues that are bolder, lighter and friendlier. Jon said, “from the get-go, we embraced the Microsoft Office’s rich history and used it to inform design decisions.
![microsoft office communicator logo microsoft office communicator logo](https://www.foretagsuniversitetet.se/var/foretagsuniversitetet/storage/images/media/images/lync-logo/525495-1-swe-SE/lync-logo_medium.png)
Head of Microsoft Office design, Jon Friedman explained the thinking behind the redesigns. Revisit your brand image whenever you feel like it might be lacking it can be a living part of your company that changes with you and can offer tremendous value if done successfully.īelow are some of our favorite and most interesting logo changes, including the reasons given by the companies. In a normal situation, these changes are only on the surface, while the core values of the company stay the same and only the branding changes.
MICROSOFT OFFICE COMMUNICATOR LOGO UPDATE
Most large companies spend a lot of time reviewing their branding while looking for new ways to optimize and update it.
![microsoft office communicator logo microsoft office communicator logo](https://wallup.net/wp-content/uploads/2015/12/42598-Microsoft_Windows-vintage-logo-black_background-floppy_disk-MS-DOS-internet-748x421.jpg)
We’ve compiled a list of some of the world’s most iconic company logo changes and the corporate reasons for why they decided to change. Everything in life changes with time, and company logos are no exception.